Covering companies from Netflix to Abercrombie & Fitch, and Apple and Starbucks to Google, chapter case vignettes pique student interest at the beginning of the chapter and reinforce concepts they’ve learned throughout the chapter by adding a new case wrap-up using discussion questions at the end of the chapter. The chapter-opening cases are updated or completely replaced, keeping them fresh, relevant, and up-to-date. What’s in It for Me? chapter openers answer that question by identifying the key elements in the chapter that are most central to the reader’s future careers in business, be it as an employee, manager, investor, or as an outside consumer or interested citizen-making it clear why each chapter really matters.With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. Instructors, contact your Pearson representative for more information. MyBizLab should only be purchased when required by an instructor. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in Introduction to Business courses and texts. įocus on the Practical Skills and Important Developments in Business Management and Organisational Behaviourīusiness Essentials, Global Edition, 11th Edition.Training and support for digital products.What Smarthinking means to our customers.